The Campaign

Not just a haircut. A statement of identity.

This campaign is about far more than photographs.

It celebrates the artistry of barbering —
the sharp cuts, the crafted beards,
the individuality each style represents.

It honours the skill of barbers
and the pride of the men who sit in their chairs,
capturing the confidence and presence that come from looking and feeling your best.

Each selected barbershop will be photographed alongside a featured client — documenting not only the finished look, but the craft, connection, and culture built within the chair.

Through considered, fashion-inspired portraiture and written storytelling, this series captures both the individual and the voice behind the craft.

These are not standard barbershop images.
They are bold, editorial portraits — fashion-inspired and worthy of exhibition and print.

Each edition contributes to a long-term international body of work documenting barber culture across the world, with future exhibition and published book plans.

For barbers, this campaign documents the craft, identity, and culture built within your chair — strengthening connection within your community and beyond.

New Zealand Edition —Photographed on Thursday 5th March
Only Five Barbershops Will Be Selected

What Is Included

Photographed by Kara Woskett — Multi-Award-Winning Accredited Portrait Master with over 26 years of experience, with images featured in Vogue PhotoVogue online.

This exclusive campaign has been personally designed by Kara as part of her Global Photographic Campaign Series.

• A fully directed editorial portrait session featuring both client and barber
• A written interview capturing the story, craft, and connection behind the chair
• Private image reveal and guided selection process
• One handcrafted 7x10 Legacy Portrait
• Two web-sized digital images
• Confirmed feature in KARA Magazine
• Opportunity for inclusion in exhibitions and future published book projects

Each place within the campaign is carefully curated.

Participation is by application and investment.
Full campaign details are shared upon invitation.

Only five places are available for the New Zealand edition.